If you're like most entrepreneurs and you have recently fulfilled your dream of starting your own business, you're undoubtedly experiencing a mixture of elation and determination sprinkled with a bit of apprehension. After all, you've probably been waiting for the right time to make your move into the wonderful world of business, and now that the time has come, you want to find as many ways as possible to provide your fledgling business with the best possible chances of thriving. One of the best things that you can do at this point is to begin to carefully craft brand awareness among consumers. Following are three ways that you can do that.
Develop a Consistent Social Media Presence
New businesses often piece together their social media presence in such a haphazard manner that it lacks the kind of cohesive direction necessary to promote brand awareness. Social media is frequently treated like an afterthought among those just starting out in business, but this is the time that you should be putting the most into it. Professional social media managers can make a big difference when it comes to establishing and building positive brand awareness by making sure that your content is fresh, engaging, and true to the spirit of your company.
Work Directly With Influencers
Working directly with influencers in your niche provides an excellent — and almost immediate — way to create substantial brand awareness among today's internet-savvy consumers. Think of it as performing the same function as old-school word-of-mouth. Influencers are those who've created significant trust among their followers. The easiest way to connect with influencers is to gift them products and services, but keep in mind that this approach offers no guarantees — credible influencers only promote goods and services that truly impress them, so be sure to put your best foot forward during the initial contact.
Also, be discriminating when gifting your stuff to influencers. Look for those who've built up a following over time rather than the latest flash in a pan — this could end up backfiring if the influencer loses credibility or fails to gain a large enough following. Some influencers require payment for promoting items, which can be problematic for businesses that are just starting out, and only you can decide if that particular course of action is worth it to you. Micro-influencers, however, are non-celebrity types who have between 10 thousand and 100 thousand followers and usually charge rates that are friendly to startup advertising budgets.
Create an Amazing Corporate Video
Corporate videos are an excellent way to establish your brand and introduce it to prospective customers. However, professionalism matters when it comes to corporate videos, so be sure to hire an experienced corporate event video production specialist if you want your startup to be portrayed in the best possible light. A professional who knows about proper scripting, lighting, and editing will produce a superior product that makes your brand stand out.
One of the most important components of creating an amazing corporate video is researching your target audience so that you can make an immediate connection with them. Create a composite character in your mind of your ideal client and tailor your message to that individual. It's also important to craft a clear, relatable message that grabs and maintains the attention of viewers. Avoid trying to get too many points across at once — this approach tends to cause views to hit the stop button and move on. Also, consider using live-streaming rather than recorded video for events such as grand openings and trade shows. Above all, concentrate on showing what your product or service actually does rather than simply offering a verbal explanation.
For more information on producing a corporate event video, contact a company like Seamless Motion Production.Share